Comments on: 5 ways to turn the lights on for your Web visitors http://www.jeffsextonwrites.com/2009/10/5-ways-to-turn-the-light-on-for-your-web-visitors/ Braving the demons of the deep in search of great copy Sun, 05 Feb 2012 20:29:40 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Tom Wanek http://www.jeffsextonwrites.com/2009/10/5-ways-to-turn-the-light-on-for-your-web-visitors/comment-page-1/#comment-9 Tom Wanek Sat, 17 Oct 2009 02:42:40 +0000 http://www.jeffsextonwrites.com/?p=328#comment-9 Jeff, Back a few years ago when I still owned my retail clothing store, Filson included that photo in every catalog it gave us. I am also shocked that this photo has been shelved (at least from the website.) It was truly impressive. .-= Tom Wanek´s last blog ..<a href="http://www.marketingbeyondadvertising.com/blog/2009/10/14/wheres-the-conflict-in-your-message.html" rel="nofollow">Where’s The Conflict In Your Message?</a> =-. Jeff,

Back a few years ago when I still owned my retail clothing store, Filson included that photo in every catalog it gave us. I am also shocked that this photo has been shelved (at least from the website.) It was truly impressive.
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]]> By: Jeff http://www.jeffsextonwrites.com/2009/10/5-ways-to-turn-the-light-on-for-your-web-visitors/comment-page-1/#comment-8 Jeff Fri, 16 Oct 2009 13:26:18 +0000 http://www.jeffsextonwrites.com/?p=328#comment-8 Tom, I totally agree. And can I just say that the guys running the Filson website are totally missing out on that? Yeah, they mention it deep within the bowels of the site, but they don't have they actual freakin' picture. Are you kidding me? Seriously, I searched for 30 minutes last night trying to find a copy of the actual picture from the ad and it was nowhere to be found online. What a wasted opportunity for them. - Jeff Tom,

I totally agree. And can I just say that the guys running the Filson website are totally missing out on that? Yeah, they mention it deep within the bowels of the site, but they don’t have they actual freakin’ picture. Are you kidding me?

Seriously, I searched for 30 minutes last night trying to find a copy of the actual picture from the ad and it was nowhere to be found online. What a wasted opportunity for them.

- Jeff

]]> By: Tom Wanek http://www.jeffsextonwrites.com/2009/10/5-ways-to-turn-the-light-on-for-your-web-visitors/comment-page-1/#comment-7 Tom Wanek Fri, 16 Oct 2009 05:23:26 +0000 http://www.jeffsextonwrites.com/?p=328#comment-7 Good tips for achieving better web conversions, but these are also things you can apply offline as well. I really love the power of demonstration and sold Filson products at one time. As you mentioned, the company famously demonstrated the strength of its duffle bag by stuffing it with a 1968 1500 c.c. Single Port Volkswagen engine and suspending the bag midair. Now it becomes easy to picture in our minds' eye the quality and durability of the Filson bag. Great post Jeff. .-= Tom Wanek´s last blog ..<a href="http://www.marketingbeyondadvertising.com/blog/2009/10/14/wheres-the-conflict-in-your-message.html" rel="nofollow">Where’s The Conflict In Your Message?</a> =-. Good tips for achieving better web conversions, but these are also things you can apply offline as well. I really love the power of demonstration and sold Filson products at one time. As you mentioned, the company famously demonstrated the strength of its duffle bag by stuffing it with a 1968 1500 c.c. Single Port Volkswagen engine and suspending the bag midair. Now it becomes easy to picture in our minds’ eye the quality and durability of the Filson bag.

Great post Jeff.
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