Comments on: Does your copy tell or compel? http://www.jeffsextonwrites.com/2009/10/does-your-copy-tell-or-compel/ Braving the demons of the deep in search of great copy Fri, 23 Jul 2010 16:06:24 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Tom Wanek http://www.jeffsextonwrites.com/2009/10/does-your-copy-tell-or-compel/comment-page-1/#comment-4 Tom Wanek Sat, 10 Oct 2009 14:43:49 +0000 http://www.jeffsextonwrites.com/?p=72#comment-4 Wow, it's amazing the persuasive punch gained from selecting a strong mental image that anyone can identify with. It made me rush out and check the batteries of MY smoke detectors. Solid analysis, Jeff. Wow, it’s amazing the persuasive punch gained from selecting a strong mental image that anyone can identify with. It made me rush out and check the batteries of MY smoke detectors.

Solid analysis, Jeff.

]]> By: Tom Wanek http://www.jeffsextonwrites.com/2009/10/does-your-copy-tell-or-compel/comment-page-1/#comment-5 Tom Wanek Sat, 10 Oct 2009 14:43:49 +0000 http://www.jeffsextonwrites.com/?p=72#comment-5 Wow, it's amazing the persuasive punch gained from selecting a strong mental image that anyone can identify with. It made me rush out and check the batteries of MY smoke detectors. Solid analysis, Jeff. Wow, it’s amazing the persuasive punch gained from selecting a strong mental image that anyone can identify with. It made me rush out and check the batteries of MY smoke detectors.

Solid analysis, Jeff.

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