http://www.jeffsextonwrites.com/2009/10/emotion-driven-messaging-4-steps-for-inspiring-action/ Braving the demons of the deep in search of great copy Wed, 03 Mar 2010 13:01:38 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.jeffsextonwrites.com/2009/10/emotion-driven-messaging-4-steps-for-inspiring-action/comment-page-1/#comment-12 David Stanley Fri, 23 Oct 2009 13:49:59 +0000 http://www.jeffsextonwrites.com/?p=571#comment-12 This is a timely post. It seems that a lot of emphasis these days is on the logical approach to copywriting. Humans are emotional creates. We make decisions with our hearts and look to the mind to justify with facts. .-= David Stanley´s last blog ..<a href="http://www.beyondthebuzz.com/2009/10/how-old-marketing-helps-new-marketing/" rel="nofollow">How “Old” Marketing Helps “New” Marketing</a> =-. This is a timely post. It seems that a lot of emphasis these days is on the logical approach to copywriting. Humans are emotional creates. We make decisions with our hearts and look to the mind to justify with facts.
David Stanley´s last blog ..How “Old” Marketing Helps “New” Marketing

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