Comments on: Saying what your customers can’t

By: Jeff

Jeff — Tue, 15 Dec 2009 20:24:11 +0000

Thanks for the comment, Shane. You’re right on the money – the deeper emotional “itches” are never about the product itself.
Jeff´s last blog ..How Sealy Steals Credibility from Your Late Nights

By: Shane Arthur

Shane Arthur — Tue, 15 Dec 2009 20:08:19 +0000

“I’ll be your little girl for all time” is the money quote.

They weren’t selling watches, they were selling engraving.

They weren’t selling engraving, they were selling the feeling those engravings left.

Brilliant way to drill down features into visceral desires!

By: Jeff

Jeff — Thu, 08 Oct 2009 15:51:18 +0000

Dave,

Thanks for the comment! I’m getting ready to announce this little project to the world, so it will be cool to already have a comment in place ; )

As for Adam, it was a hard call whether to link to his “professional” linked in account or to link to his band’s Website or myspace page. He is both a genius and a crazy man – in a good way…

- jeff

By: Dave Young

Dave Young — Thu, 08 Oct 2009 15:23:18 +0000

Jeff – Good to see you on your own blog! Gread ad. Adam is genius. He’s also got a bit of evil genius in him. Do a search for his name in the iTunes store and you’ll see what I mean.