Comments on: Are Your Readers Miss-remembering Your Message? http://www.jeffsextonwrites.com/2009/11/are-your-readers-miss-remembering-your-message/ Braving the demons of the deep in search of great copy Sun, 05 Feb 2012 20:29:40 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Tom Wanek http://www.jeffsextonwrites.com/2009/11/are-your-readers-miss-remembering-your-message/comment-page-1/#comment-23 Tom Wanek Wed, 02 Dec 2009 19:57:00 +0000 http://www.jeffsextonwrites.com/?p=942#comment-23 I had forgotten about that memo and the intended point being lost on the reader. I went back and re-read both memos, thanks for bringing up this topic Jeff. Your 3-node structure also reminds me to have just one 'hero' per ad. .-= Tom Wanek´s last blog ..<a href="http://feedproxy.google.com/~r/marketingbeyondadvertising/htwS/~3/ohdzFClmIH0/" rel="nofollow">Could Customer Hoop-Jumping Be Robbing You Blind?</a> =-. I had forgotten about that memo and the intended point being lost on the reader. I went back and re-read both memos, thanks for bringing up this topic Jeff.

Your 3-node structure also reminds me to have just one ‘hero’ per ad.
Tom Wanek´s last blog ..Could Customer Hoop-Jumping Be Robbing You Blind? My ComLuv Profile

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