PlumberI hate fixing household plumbing problems.

It’s not that plumbing is hard or even all that unpleasant, really.  And that’s the infuriating part: the fact that plumbing would be – should be!?! – downright easy if you just didn’t have to:

  • negotiate way-too-tight spaces,
  • avoid smacking your hand against hot-enough-to-burn-you stuff,
  • overcome rusted bolts,
  • make yet another trip to the store to get a needed part, tool, etc.
  • deal with the worry of making a costly mistake

Honestly, what kind of shade tree mechanic or home fixer-guy hasn’t bitched about one of these things?  It’s the luxury of being a shade-tree mechanic or home-fixer guy.

But real professionals don’t have that luxury.

True pros know conditions are never ideal.  And they know their reputations and paychecks rest on results achieved in far-from-ideal conditions.

Real plumbers expect to fix plumbing problems while on their backs, staring up at the underside of a cabinet, and working with rusted bolts.  That’s how it is in the real world, and so they train for it. Because no one pays you to be an imaginary plumber in a make believe world where the pipes are all out in plain site.

I half-wanted to draw out the analogy between this and copywriting, advertising, and marketing, but I won’t insult your intelligence.  Just let me ask you:

Are you a real professional at your chosen vocation?

Do you train yourself to handle far-from-ideal conditions and situations?

Or are you too busy dreaming of the perfect client/product/competitive market and bitching about the marketing equivalents of rusted bolts and tight spaces?


  1. Shane Arthur on 12.16.2009

    Cool analogy. Very cool indeed.

  2. Shara Nondorf on 12.07.2010

    I really like this site. Wewish we could come here everyday\all day.

  3. Frank Covert on 01.13.2015

    Now this really made sense. Nice thinking there, and yes all the points you gave really hit it.

  4. water damage Morris County NJ on 05.11.2015

    Proper plumbing needs efficient planning and right materials.