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	<title>Comments on: The Promise and Permission of Hyperlinks</title>
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	<link>http://www.jeffsextonwrites.com/2010/01/the-promise-and-permission-of-hyperlinks/</link>
	<description>Braving the demons of the deep in search of great copy</description>
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		<title>By: Jeff Sexton - La promessa ed il consenso dei link - ideawebitalia</title>
		<link>http://www.jeffsextonwrites.com/2010/01/the-promise-and-permission-of-hyperlinks/comment-page-1/#comment-116</link>
		<dc:creator>Jeff Sexton - La promessa ed il consenso dei link - ideawebitalia</dc:creator>
		<pubDate>Mon, 01 Feb 2010 05:43:09 +0000</pubDate>
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		<description>[...] The Promise and Permission of Hyperlinks [...]</description>
		<content:encoded><![CDATA[<p>[...] The Promise and Permission of Hyperlinks [...]</p>
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		<title>By: Tom Wanek</title>
		<link>http://www.jeffsextonwrites.com/2010/01/the-promise-and-permission-of-hyperlinks/comment-page-1/#comment-97</link>
		<dc:creator>Tom Wanek</dc:creator>
		<pubDate>Fri, 15 Jan 2010 19:15:13 +0000</pubDate>
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		<description>Very good advice, Jeff. And if I remember correctly, Google AdWords even recommends that you match your ad&#039;s promise to your site&#039;s headline for better conversions.
.-= Tom Wanek´s last blog ..&lt;a href=&quot;http://feedproxy.google.com/~r/marketingbeyondadvertising/htwS/~3/5QCn7WffMLo/&quot; rel=&quot;nofollow&quot;&gt;Coca-Cola’s Feel Good Video: Branding Hit Or Miss?&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Very good advice, Jeff. And if I remember correctly, Google AdWords even recommends that you match your ad&#8217;s promise to your site&#8217;s headline for better conversions.<br />
<span class="cluv"> Tom Wanek´s last blog ..<a href="http://feedproxy.google.com/~r/marketingbeyondadvertising/htwS/~3/5QCn7WffMLo/" rel="nofollow">Coca-Cola’s Feel Good Video: Branding Hit Or Miss?</a> </span></p>
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		<title>By: Charlie Moger</title>
		<link>http://www.jeffsextonwrites.com/2010/01/the-promise-and-permission-of-hyperlinks/comment-page-1/#comment-96</link>
		<dc:creator>Charlie Moger</dc:creator>
		<pubDate>Thu, 14 Jan 2010 19:41:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffsextonwrites.com/?p=1195#comment-96</guid>
		<description>Great way of putting it, Jeff.  Don&#039;t you think there&#039;s a big trust piece to it as well? The more often you keep a promise the greater the visitor&#039;s trust in you.
.-= Charlie Moger´s last blog ..&lt;a href=&quot;http://www.wizardofadsgulfcoast.com/theres-something-new-coming-soon/&quot; rel=&quot;nofollow&quot;&gt;There’s something new coming soon&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Great way of putting it, Jeff.  Don&#8217;t you think there&#8217;s a big trust piece to it as well? The more often you keep a promise the greater the visitor&#8217;s trust in you.<br />
<span class="cluv"> Charlie Moger´s last blog ..<a href="http://www.wizardofadsgulfcoast.com/theres-something-new-coming-soon/" rel="nofollow">There’s something new coming soon</a> </span></p>
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