Jeff Sexton Writes

Braving the demons of the deep in search of great copy

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"Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action... if you know these things about a man you can touch him at the core of his being."

~William Bernbach

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Widely con­sid­ered a mod­ern clas­sic, show­cas­ing one of Bill Murray’s finest per­for­mances, Ground­hog Day is rightly cel­e­brated as sub­lime roman­tic com­edy.  But while I bet you like the movie, too, I’d also bet you prob­a­bly never guessed at the amount of sub­text and pro­fun­dity in the film.  Seri­ously.

Check out this short essay from Touch­stone Mag­a­zine — it’s a fun read and you’ll be blown away at every­thing the author reveals about the film:

Phil’s Shadow

P.S.  Good writ­ers are good read­ers.  Increas­ing your abil­ity to under­stand why and how authors (and direc­tors) are able to weave their spells will make you a bet­ter writer.  So don’t blow this off just because it’s not a copywriting-specific how-to piece.

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