Comments on: Is Dan Kennedy Coming Out of The Closet? http://www.jeffsextonwrites.com/2010/06/is-dan-kennedy-coming-out-of-the-closet/ Braving the demons of the deep in search of great copy Sun, 05 Feb 2012 20:29:40 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Jeff http://www.jeffsextonwrites.com/2010/06/is-dan-kennedy-coming-out-of-the-closet/comment-page-1/#comment-490 Jeff Wed, 18 Aug 2010 22:22:24 +0000 http://www.jeffsextonwrites.com/?p=2155#comment-490 I've seen some of his stuff, but as you allude to in your post, he basically is just selling himself. He seems to "preach to the choir" quite often. .-= Jeff´s last blog ..<a href="http://www.web2carz.com/blog/car-news/2011-cadillac-cts-coupe-arriving-early" rel="nofollow">2011 Cadillac CTS Coupe Arriving Early</a> =-. I’ve seen some of his stuff, but as you allude to in your post, he basically is just selling himself. He seems to “preach to the choir” quite often.
Jeff´s last blog ..2011 Cadillac CTS Coupe Arriving Early My ComLuv Profile

]]> By: Bryan http://www.jeffsextonwrites.com/2010/06/is-dan-kennedy-coming-out-of-the-closet/comment-page-1/#comment-428 Bryan Thu, 15 Jul 2010 04:32:10 +0000 http://www.jeffsextonwrites.com/?p=2155#comment-428 I've been following Dan since 1999. No matter what he calls it, he has always been building his brand...his genius of building a fantastic brand. The industry that he doesn't like are those that just throw an ad out there ONLY to push the brand. Dan's material pushes his brand(s), but he writes is copy to pull existing and new customers in the door to drive sales. Dan's branding, as odd as it is works brilliantly. Here's my list of what makes him unique... Handlebar mustache White bull picture NO BS everything Using overhead projector, when everyone else is using powerpoint Big bold fonts Misspellings in a lot of his stuff Double readership paths Cheesy, bold, outrageous ads Harness Racing Copywriting etc, etc. etc. Dan has built a phenomenal brand and will continue to pull the levers of his business to drive more money and profits into his company. AND he provides tremendous value(s) to his many finely tuned target markets. Bryan I’ve been following Dan since 1999. No matter what he calls it, he has always been building his brand…his genius of building a fantastic brand. The industry that he doesn’t like are those that just throw an ad out there ONLY to push the brand.

Dan’s material pushes his brand(s), but he writes is copy to pull existing and new customers in the door to drive sales.

Dan’s branding, as odd as it is works brilliantly. Here’s my list of what makes him unique…
Handlebar mustache
White bull picture
NO BS everything
Using overhead projector, when everyone else is using powerpoint
Big bold fonts
Misspellings in a lot of his stuff
Double readership paths
Cheesy, bold, outrageous ads
Harness Racing
Copywriting
etc, etc. etc.

Dan has built a phenomenal brand and will continue to pull the levers of his business to drive more money and profits into his company. AND he provides tremendous value(s) to his many finely tuned target markets.

Bryan

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