Don’t let this video’s inane dialogue fool you, just focus your attention on the fundamental ideas and dynamics presented. If your job involves persuasion, this video is well worth the watch.
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Jeff Sexton Writes
Braving the demons of the deep in search of great copy
"Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action... if you know these things about a man you can touch him at the core of his being."
~William Bernbach
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Tom Wanek on 07.23.2010
Very good video on persuasion, Jeff. Thanks for sharing.
HumanPersuasion on 07.23.2010
Change in the three pursuits of humanity:
Business: not changing &/ adapting with the times hurts bottom line
Politics: when change of conduct is demanded, an apology suffices (temporarily at least)
Religion: changing spiritually means to ‘turn and go the other way’ (AKA: repent)
Dave Doolin on 07.23.2010
Health, Wealth & Relationships! I love those icons on the mountain. So cool!
I’ll be buying the book, too. I read The Goal a long time ago… incredibly motivating.
.-= Dave Doolin´s last blog ..Are you blogging or web logging Is there a difference =-.
Holly Buchanan on 08.11.2010
Simple but very effective.