con_conf_hearMeSpeak_east2010_200x115For every reader who clicks through to see your blog post, another 9 will pass you by, solely on the basis of your head­line, sub­ject line, tweet, etc.

Yes, Dorothy, head­lines really are that impor­tant.  Want to  get the hell out of your own per­sonal Kansas and over the rain­bow of attention-grabbing suc­cess?  Great head­lines are the ticket to your next whirl­wind success.

I’ll be speak­ing at the Con­ver­sion Con­fer­ence East on Octo­ber 4th on Head­lines that Work.  And while I won’t say that I’m an espe­cially bril­liant speaker, I can say that I’ve got con­tent worth com­ing to the event for.

Unlike the vast major­ity of head­line advice that is template-based, of the “Who else wants…” vari­ety, my pre­sen­ta­tion actu­ally shows atten­dees how to cre­ate com­pelling head­lines from first prin­ci­ples.  You’ll finally be able to under­stand what makes great head­lines great and how to make yours a whole lot better.

I know this is sort of a last minute announce­ment, but if you’re within dri­ving dis­tance of the DC, North­ern Vir­ginia area, I’d be thrilled to see you there and happy to share my promo code with you:

The promo code CCE627 pro­vides a $250-discount off of the cur­rent rate for all eli­gi­ble passes.

If you plan on com­ing, feel free to drop me a line so we can meet up for cof­fee or some­thing.


  1. Holly Buchanan on 10.04.2010

    I’d say you’re an excel­lent speaker — sure it will rock the house!
    .-= Holly Buchanan´s last blog ..Sell­ing Auto­mo­tive Ser­vices to Women =-.

  2. Nick Stewart on 10.06.2010

    I really wish I could come here you speak but I live 2 time zones away. :(

    Would they be post­ing videos of the talks after­wards online?

    Nick, The Traf­fic Guy
    .-= Nick Stewart´s last blog ..Get More Traf­fic With These Word­Press Plu­g­ins =-.

  3. Jeff on 10.07.2010


    You’re a sweetheart : )

    I didn’t mean I was a bad speaker, just not that full of the­atrics and funny anec­dotes. But my ses­sion was well attended, the mate­r­ial well received, and the con­fer­ence well worth tak­ing in.


    Thanks, dude. Per­haps anther time / event. Let me know if you’re ever near the Gulf Coast.

    - Jeff

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