con_conf_hearMeSpeak_east2010_200x115For every reader who clicks through to see your blog post, another 9 will pass you by, solely on the basis of your headline, subject line, tweet, etc.

Yes, Dorothy, headlines really are that important.  Want to  get the hell out of your own personal Kansas and over the rainbow of attention-grabbing success?  Great headlines are the ticket to your next whirlwind success.

I’ll be speaking at the Conversion Conference East on October 4th on Headlines that Work.  And while I won’t say that I’m an especially brilliant speaker, I can say that I’ve got content worth coming to the event for.

Unlike the vast majority of headline advice that is template-based, of the “Who else wants…” variety, my presentation actually shows attendees how to create compelling headlines from first principles.  You’ll finally be able to understand what makes great headlines great and how to make yours a whole lot better.

I know this is sort of a last minute announcement, but if you’re within driving distance of the DC, Northern Virginia area, I’d be thrilled to see you there and happy to share my promo code with you:

The promo code CCE627 provides a $250-discount off of the current rate for all eligible passes.

If you plan on coming, feel free to drop me a line so we can meet up for coffee or something.


  1. Holly Buchanan on 10.04.2010

    I’d say you’re an excellent speaker – sure it will rock the house!
    .-= Holly Buchanan´s last blog ..Selling Automotive Services to Women =-.

  2. Nick Stewart on 10.06.2010

    I really wish I could come here you speak but I live 2 time zones away. 🙁

    Would they be posting videos of the talks afterwards online?

    Nick, The Traffic Guy
    .-= Nick Stewart´s last blog ..Get More Traffic With These WordPress Plugins =-.

  3. Jeff on 10.07.2010


    You’re a sweetheart : )

    I didn’t mean I was a bad speaker, just not that full of theatrics and funny anecdotes. But my session was well attended, the material well received, and the conference well worth taking in.


    Thanks, dude. Perhaps anther time / event. Let me know if you’re ever near the Gulf Coast.

    – Jeff