nike-free-2Most e-commerce site’s simply don’t provide nearly enough photos, of nearly enough resolution and quality that prospective customers want.  The reason?

Well, first, taking your own photos can be hard, especially if you have a lot of SKUs.

But beyond that, I truly believe that most e-commerce biz owners and marketing managers don’t realize the amount of questions that photos answer.  They just don’t get how many possible concerns and potential objections can be addressed and overcome through the right photo.

With that in mind, I wrote a guest post on Doctor Ralph F. Wilson‘s Web Marketing Today blog on nothing but the persuasive uses of product photos and product videos.

Go check it out.

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