Earlier this year, I wrote a product page for the fine puzzlesmiths at Jigsaw Health.

I had used some of their products but not this one.

I thought the page was complete and darned good.

Flash forward to now, when we’re considering giving this product to our son.

Our words-fail-beautiful son.

I went back to the page I’d written and couldn’t find answers to my own questions. I had to contact my former client today with more questions.

Hello, salience. Nice to see you again. Thanks for reminding me a website’s never complete.

Ask yourself of your web copy: after reading it, would you give your products or services to your own words-fail-beautiful?

Does your copy pass the parent test?

Is it time for a re-write?

P.S. I guess I’d consider this my first guest post, but that would be cheating.  Really, this post was written by the great Tim Miles for the American Small Business blog which is currently cocooned away awaiting transformation.  But this post was too good to hide away and I wanted to link to it for my massive Resource-Intensive List Post.  So I stole it and put it here.  


  1. Beth on 05.17.2012

    Hello there! This is my first comment here so I just wanted to give a quick shout out and tell you I really enjoy reading your posts. Can you suggest any other blogs/websites/forums that go over the same subjects? Thank you so much!
    Beth´s last blog post ..goal setting blog

  2. Jeff on 05.17.2012


    Thanks for the comment! First of all, I DO try to make my posts/blog unique and like to think that I succeed, so I’d say that there’s unlikely to be any other blog with the exact same blend of topics, angles of approach to those topics, and general characteristics. But if you like my blog, there certainly are blogs that I’d recommend you check out.

    First, since you are, in fact, commenting on a guest post, the first place I’d point you is to Tim Miles’ blog, The Daily Blur. And since Tim and I are both Wizard of Ads partners, the second place I’d point you is to Roy H. Williams (the founding “Wizard”) and his Monday Morning Memo.

    If you read my posts regularly, you’ll also now that there are a few blogs that I refer and link to with some frequency, including Copyblogger, Mark Kennedy’s blog, and Invisible Ink.

    Finally, if you really want a good list of resources, you can check out my giant list of 85+ Copywriting Resources.