I had used some of their products but not this one.
I thought the page was complete and darned good.
Flash forward to now, when we’re considering giving this product to our son.
Our words-fail-beautiful son.
I went back to the page I’d written and couldn’t find answers to my own questions. I had to contact my former client today with more questions.
Hello, salience. Nice to see you again. Thanks for reminding me a website’s never complete.
Ask yourself of your web copy: after reading it, would you give your products or services to your own words-fail-beautiful?
Does your copy pass the parent test?
Is it time for a re-write?
P.S. I guess I’d consider this my first guest post, but that would be cheating. Really, this post was written by the great Tim Miles for the American Small Business blog which is currently cocooned away awaiting transformation. But this post was too good to hide away and I wanted to link to it for my massive Resource-Intensive List Post. So I stole it and put it here.