Ear­lier this year, I wrote a prod­uct page for the fine puz­zle­smiths at Jig­saw Health.

I had used some of their prod­ucts but not this one.

I thought the page was com­plete and darned good.

Flash for­ward to now, when we’re con­sid­er­ing giv­ing this prod­uct to our son.

Our words-fail-beautiful son.

I went back to the page I’d writ­ten and couldn’t find answers to my own ques­tions. I had to con­tact my for­mer client today with more questions.

Hello, salience. Nice to see you again. Thanks for remind­ing me a website’s never complete.

Ask your­self of your web copy: after read­ing it, would you give your prod­ucts or ser­vices to your own words-fail-beautiful?

Does your copy pass the par­ent test?

Is it time for a re-write?

P.S. I guess I’d con­sider this my first guest post, but that would be cheat­ing.  Really, this post was writ­ten by the great Tim Miles for the Amer­i­can Small Busi­ness blog which is cur­rently cocooned away await­ing trans­for­ma­tion.  But this post was too good to hide away and I wanted to link to it for my mas­sive Resource-Intensive List Post.  So I stole it and put it here.  


  1. Beth on 05.17.2012

    Hello there! This is my first com­ment here so I just wanted to give a quick shout out and tell you I really enjoy read­ing your posts. Can you sug­gest any other blogs/websites/forums that go over the same sub­jects? Thank you so much!
    Beth´s last blog post ..goal set­ting blog

  2. Jeff on 05.17.2012


    Thanks for the com­ment! First of all, I DO try to make my posts/blog unique and like to think that I suc­ceed, so I’d say that there’s unlikely to be any other blog with the exact same blend of top­ics, angles of approach to those top­ics, and gen­eral char­ac­ter­is­tics. But if you like my blog, there cer­tainly are blogs that I’d rec­om­mend you check out.

    First, since you are, in fact, com­ment­ing on a guest post, the first place I’d point you is to Tim Miles’ blog, The Daily Blur. And since Tim and I are both Wiz­ard of Ads part­ners, the sec­ond place I’d point you is to Roy H. Williams (the found­ing “Wiz­ard”) and his Mon­day Morn­ing Memo.

    If you read my posts reg­u­larly, you’ll also now that there are a few blogs that I refer and link to with some fre­quency, includ­ing Copy­blog­ger, Mark Kennedy’s blog, and Invis­i­ble Ink.

    Finally, if you really want a good list of resources, you can check out my giant list of 85+ Copy­writ­ing Resources.

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