New recurrent column: Fancy-Pants Friday!
Most often the visuals — meaning videos, charts, graphs, cartoons, pics — play only a supporting role to my posts. Hey, I’m a copywriter at heart; I skew towards words. But each Friday I now promise to bust out a Fancy-Pants Visual.
First up is a humorous but pointed video courtesy of Roy H. Williams:
I posted this not only because it’s a video worthy of Fancy-Pants Friday, but also because it gets back to a point I made earlier about the importance of reaching people not yet in the market for your product.
Also, this video was posted to Vimeo as a sample of Wizard of Ads Live. If you liked what you saw, you might want to check it out. And if you’re interested in getting a copy of that Kijiji Snowblower Ad for your own enjoyment, you can download it here.
Oh, and happy Friday!
P.S. For those that are wondering Kijiji is an ebay subsidiary that’s become the Craigslist of Canada