1) Practical Tactical Tuesday
2) Theory Thursday
I’m aiming for an interesting theoretical post each Thursday, followed up by perhaps a case study or a quick and dirty how-to on the following Tuesday. In between, I might throw in some shorter link-based posts, lists, and interviews, but I’m not promising those on any kind of regular basis — just the Tuesday & Thursday content.
So look for the first ever Theory Thursday post tomorrow, and in the meantime, here’s a quick thought and a cool article worth sharing:
“According to the Bible, when Christ stood up and made his sermon on the Mount he preached to the masses. he didn’t get up on that rock and say, ‘I’d like to talk to 18–25 year old ABCs, with a predisposition to change and a disposable income of X.’ No, he got up an preached to as many people as possible.” - Sir John Hegarty
And here’s a pretty good article talking about this exact same advertising mistake:
P.S. Hat Tip to my colleague, Steve Rae, for forwarding the Slate article to me.