The Sneetches, by Dr. Seuss

“Now, the Star-Bell Sneetches had bellies with stars.
The Plain-Belly Sneetches had none upon thars.
Those stars weren’t so big. They were really so small.
You might think such a thing wouldn’t matter at all.

But, because they had stars, all the Star-Belly Sneetches
Would brag, “We’re the best kind of Sneetch on the beaches.”
With their snoots in the air, they would sniff and they’d snort
“We’ll have nothing to do with the Plain-Belly sort!”
And, whenever they met some, when they were out walking,
They’d hike right on past them without even talking…”

The $80 Embroidery, by Lacoste (poem by me)

Now, some polos have emblems and some have none.
And those emblems resemblems all critters under the sun
Moose and Crocs and Sheeps and Ponies,
All set-up to cost you more monies
Why should those emblems matter at all?
Those critters are cute but still rather small…
But they’re sure to win the approval of cronies
So search out those emblems and join all the phonies









P.S. I’m not really calling Polo and Lacoste wearing folks phonies. I’ve got my favorite brands like everyone else. But, hey, it fit in with the rhyme scheme and general theme. Also, if you’re interested in the subject of mimetic desire (and you should be) you can read more about it here and here.


  1. Holly Buchanan on 04.21.2012


    You have so missed your calling. Loved the poem.

    awesome article

    Holly Buchanan´s last blog post ..How Banks Can Win By Marketing To Women

  2. Hypnotic Dreams on 04.24.2012

    But you could call them idiots. Anyone who buys clothes that display a corporate emblem is paying to be treated like a walking billboard.