Jeff Sexton Writes

Superhero Advertising — The Importance of A Genesis Story

Jeff — Mon, 29 Apr 2013 20:38:49 +0000

Every superhero franchise begins with a Genesis story. Action Comics #1 starts with a baby superman-to-be sent forth from the doomed planet Kryptonite. Sent forth with his father’s desire that he become a force for good on Earth. The Amazing Spider-Man #1 tells how Peter Parker gained super-powers after he was bitten by the radio-active [...]

Superhero Advertising — The Importance of A Genesis Story is a post from: Jeff Sexton Writes

What Lent Has to Do With Business — 3 Quick Thoughts

Jeff — Wed, 13 Feb 2013 15:50:30 +0000

What tells you it’s time to stop digging? That repentance is necessary for salvation is hardly a principle confined to Christianity. It’s really as simple as saying that if you’ve dug yourself into a hole, you need to: realize you’re in a hole, and stop digging, become open to solutions (aka, a way out) Until you [...]

What Lent Has to Do With Business — 3 Quick Thoughts is a post from: Jeff Sexton Writes

The Super Bowl Ad We SHOULD Have Seen

Jeff — Tue, 05 Feb 2013 21:37:33 +0000

Back in 1973, Master Lock ran one of the most effective Super Bowl ads of all time. If you haven’t seen it before, here it is: Now, I’m not sure how many criminals would shoot a lock — seems to me they’d be more likely to just use a pair of bolt cutters — but [...]

The Super Bowl Ad We SHOULD Have Seen is a post from: Jeff Sexton Writes

20 Moments of Greatness

Jeff — Thu, 31 Jan 2013 21:25:21 +0000

OK, before we do anything else, just watch this Audi Superbowl Commercial: Now, let’s talk about why that’s such an amazing piece of storytelling… How Long Is a Moment? There’s an apocryphal quote attributed to Steven Spielberg that talks about feature-length movies as “60 two-minute scenes” — with each scene capable of capturing and riveting [...]

20 Moments of Greatness is a post from: Jeff Sexton Writes

Lessons from a $4.2 Million Lincoln

Jeff — Mon, 21 Jan 2013 17:16:43 +0000

Holy mega-bucks, Batman! On Saturday, the original Batmobile (from the old Adam West TV Show) sold for a whopping 4.2 Million Dollars. You can watch the entire bidding process in the embedded YouTube video, if you want, but I’d advise skipping to the 8:14 mark, where they interview the winning bidder: In response to [...]

Lessons from a $4.2 Million Lincoln is a post from: Jeff Sexton Writes

Effective Advertising

Jeff — Wed, 16 Jan 2013 19:51:13 +0000

“Winning ad awards is a silly way to measure success.” – A paraphrase of thoughts expressed by my colleagues, Tim Miles and Charlie Moger. And while I heartily second that emotion, I usually let Tim or Charlie express it, since it’s less sour-grapey to say it after you’ve won those kinds of awards, which they [...]

Effective Advertising is a post from: Jeff Sexton Writes