It’s not that plumbing is hard or even all that unpleasant, really.  And that’s the infuriating part: the fact that plumbing would be — should be!?! — downright easy if you just didn’t have to:

• negotiate way-too-tight spaces,
• avoid smacking your hand against hot-enough-to-burn-you stuff,
• overcome rusted bolts,
• make yet another trip to the store to get a needed part, tool, etc.
• deal with the worry of making a costly mistake

Honestly, what kind of shade tree mechanic or home fixer-guy hasn’t bitched about one of these things?  It’s the luxury of being a shade-tree mechanic or home-fixer guy.

But real professionals don’t have that luxury.

True pros know conditions are never ideal.  And they know their reputations and paychecks rest on results achieved in far-from-ideal conditions.

Real plumbers expect to fix plumbing problems while on their backs, staring up at the underside of a cabinet, and working with rusted bolts.  That’s how it is in the real world, and so they train for it. Because no one pays you to be an imaginary plumber in a make believe world where the pipes are all out in plain site.

I half-wanted to draw out the analogy between this and copywriting, advertising, and marketing, but I won’t insult your intelligence.  Just let me ask you:

Are you a real professional at your chosen vocation?

Do you train yourself to handle far-from-ideal conditions and situations?

Or are you too busy dreaming of the perfect client/product/competitive market and bitching about the marketing equivalents of rusted bolts and tight spaces?

What Plumbing Can Teach You About Copywriting is a post from: Jeff Sexton Writes