Trouble_girl3I’m re-publishing this post for Practical Tactical Tuesday because I like it and because very little is more practical than “How To” advice on writing better headlines.

Hope you enjoy:

My confession? Even though my copy always had great headlines, my blog posts frequently didn’t.

I wasn’t (yet) struck by the need for trouble – and without a hint of taboo, or a challenge to the norm, or a perceived conflict, or at the very least a paradox, most headlines just never get off the ground.

Here’s why there has to be a sense of trouble living at the heart of your headline:

Your headline needs to hook the reader into reading your “story,” and stories are created by and live off of conflict. In fact, another phrase for trouble is “story appeal.”

Your goal: entice the reader with a hint of conflict, and then she “has” to click through so she can know how the conflict is resolved and what kind of transformation takes place as a result.

4 Ways to Create Conflict in your Headlines: Read more