Jeff Sexton Writes » Reading better fiction to write better copy http://www.jeffsextonwrites.com Braving the demons of the deep in search of great copy Sun, 05 Feb 2012 19:47:19 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Reading better fiction to write better copy http://www.jeffsextonwrites.com/2010/01/reading-better-fiction-to-write-better-copy/ http://www.jeffsextonwrites.com/2010/01/reading-better-fiction-to-write-better-copy/#comments Fri, 01 Jan 2010 07:22:40 +0000 Jeff http://www.jeffsextonwrites.com/?p=1118 Reading better fiction to write better copy is a post from: Jeff Sexton Writes

]]> MustReadClassicsBookshelfIt happens to the best of us.  As copywriters, marketers, and entrepreneurs we get waylaid by our own best intentions, by our efforts at learning more about our craft, keeping up with all the must-read posts, magazine articles, and business books, and so on.

The end result: a reading diet way too rich on mediocre prose and way too low on first-rate fiction and poetry. Think about the last 10 books you’ve read and tell me that’s not the case.

And, in general, as you read, so shall you write. Garbage In, Garbage Out. So here’s my vitamin-enhanced fiction-reading commitment for next year:

  • one short story, OR
  • one chapter from a novel, OR
  • At least one poem, OR
  • A chapter from the Bible, OR
  • One first-rate play or screenplay

I’ll read at least that much fiction each day, every day.

As far as New Year’s resolutions go, I think this one is probably one of the most pleasant I’ve ever made, and will very likely turn out to be one of the most effectively life-improving as well. I hereby recommend it to you.

Anyone else make a writing-specific resolution this New Year’s?

Reading better fiction to write better copy is a post from: Jeff Sexton Writes

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